WhatsApp Campaign Results
What each status and each number on a campaign means
Path: Communication > Mass sending > Campaigns
This page is part of WhatsApp Campaigns. For sequences, see Reading the results.
Where to see the results
On the Campaigns tab, Your campaigns lists every campaign with its status and how many recipients were processed. Use Search campaigns and Filter by status to find one. Selecting a campaign shows its message preview on the right; press View results to open it (Review campaign if it is still a draft).
Campaign statuses
| Status | Meaning |
|---|---|
| Draft | Being prepared. Nothing is sent. It can be edited or deleted. |
| Scheduled | Waiting for the date and time you set. |
| Sending | Messages are going out. This can take several days. |
| Paused | Stopped for now, by you or automatically. The reason is shown. Press Resume to continue. |
| Completed | Everyone was processed. |
| Stopped | You stopped it. People still in the queue did not get the message. |
The numbers on a campaign
- N of N processed: how many recipients are no longer waiting in the queue, out of the total. Excluded people are not part of the total.
- Sent: messages Meta accepted.
- Delivered: messages that reached the customer's phone.
- Read: messages the customer opened.
- Replies: recipients who wrote back to you after getting the campaign.
- Failed: messages that could not be sent or delivered.
- Excluded: people left out before sending.
Campaign setup, on the same screen, reminds you which template, number, variables, audience and schedule the campaign used, and the pipeline if you chose one.
Recipient activity: what happened to each person
Recipient activity lists every person with their status. Use the filter to show only one status.
| Status | Meaning |
|---|---|
| Queued | Waiting for their turn. |
| Sending | Being sent right now. |
| Sent | Accepted by Meta, not confirmed as delivered yet. |
| Delivered | Arrived on the customer's phone. |
| Read | The customer opened it. |
| Failed | Could not be sent or delivered. A reason is shown. |
| Excluded | Left out before sending. A reason is shown. |
| Not sent | The campaign was stopped before their turn. |
| Unknown | The message was sent to Meta but its answer was lost. It is counted as sent and is never sent again, so nobody gets the promotion twice. |
Reasons shown next to a person
| Reason | Meaning |
|---|---|
| Opted out | The person replied STOP, or is on your do-not-market list. |
| Invalid number | The phone number is not valid. |
| Already got a campaign | You chose to skip people who already got a campaign. |
| Missing variable | A template variable had no value for this person and no fallback. |
| Meta marketing limit reached | Meta limits how many marketing messages one person receives from businesses. It is not retried. |
| Recipient unavailable | That number cannot receive the message. |
| Delivery failed | Meta could not deliver the message. |
| Campaign stopped | You stopped the campaign before their turn. |
| Timeout | Meta's answer did not arrive in time. See Unknown above. |
| System error | The send was interrupted by a system error. |
Download the recipient list
Press Download recipient list to get a CSV file with every recipient: Name, Phone, Status, Reason, Sent, Delivered and Read. Use it to see exactly who received the message, or who failed and why.
The campaign message inside the conversation
Each campaign message Meta accepts appears in that customer's conversation in Messages, labelled Marketing campaign, with the text exactly as the customer received it. Its delivery ticks update like any other WhatsApp message. Replies arrive in the same conversation and your AI agent answers them as usual.